GLORIOUS SPRING FAIR 2026 - Connecting Prosperity – Welcoming a Glorious Spring

General information

Building on the success of the Autumn Fair 2025, the Spring Fair 2026 is organized by the Ministry of Industry and Trade professionally and systematically, with a long-term vision to become an annual national-level fair. The event will take place at the Kim Quy Exhibition Center – VEC, featuring a total exhibition area of approximately 145,000 m², gathering around 3,000 booths along with various functional zones for cuisine, culture, arts, and experiential activities. The event will last 

12 days from 2nd February to 12th February.

Eight exhibition zones

Vietnam Spring Fair 2026 attracts ministries, localities and businesses across the country. There will be a chain of activities such as trade connectivity, trade promotion, cultural performance and traditional Tet experience.

The trade fair will be divided into 8 different zones:

Thematic Zone – Ho Chi Minh City: As the central hub of the fair, Ho Chi Minh City presents the image of a smart, dynamic, and creative metropolis, featuring booths showcasing technology, services, and culture, along with an art space reflecting the distinctive Southern Vietnamese identity.

Du xuan que huong – San vat bon phuong (Hometown spring – Regional specialties): Provinces and cities showcase local specialties, OCOP products, traditional Tet goods, and their investment and tourism potential.

Nong san Viet – Lan toa sac xuan (Vietnamese agricultural products – spreading spring colors): Led by the Ministry of Agriculture and Environment, the zone introduces high-tech agricultural products, OCOP products, geographical indications, and green and circular economy models.

Xuan Thinh vuong (Prosperous spring): Coordinated by the Ministry of Industry and Trade, the zone brings together manufacturing, distribution, and trading enterprises, with a focus on stimulating Tet consumption.

VIVC value chain exhibition 2026: A B2B forum connecting manufacturers, raw material suppliers, and distributors of Textile & Garment – Leather & Footwear – Furniture – Handicrafts

Tet Sum vay (Reunion Tet): Led by Hanoi City, the zone recreates the traditional Tet atmosphere with activities such as calligraphy, making bánh chưng, traditional craft villages, and classic Vietnamese cuisine.

Tinh hoa van hoa Viet Nam (Vietnam cultural essences): Organized by the Ministry of Culture, Sports and Tourism, the zone introduces creative cultural products, performing arts, folk games, cuisine, and fashion.

Vi Xuan gan ket (Bonding spring flavors): An open-air food and festival zone where visitors gather, interact, and enjoy the festive atmosphere of the Tet reunion.

A Spring Journey Across Vietnam

Spring Fair 2026 is not only a trade promotion event but also a vibrant space for product showcases, the promotion of agricultural products, regional specialties, handicrafts, and goods serving the Tet holiday. Booths are arranged within a spacious venue, ensuring convenience for sightseeing and shopping, and enabling consumers to easily select products that suit their needs.

A key highlight of the fair is the diversity of goods from different regions across the country. The area representing the Southwestern provinces draws strong interest from visitors, featuring booths from An Giang and Ca Mau. A wide range of products made from rice, seafood, spices, and fish sauce—rich in the distinctive character of the Mekong Delta—are attractively displayed. Among them, dried shrimp, shrimp-based processed products from Ca Mau Province, and several well-known seafood brands are particularly popular, chosen by many customers for household use or as Tet gifts.

Through the organization of Spring Fair 2026, the Organizing Committee hopes to stimulate consumer demand during the Tet season, support businesses, cooperatives, and craft villages in promoting their products, and create opportunities for the public to access a diverse range of goods with clear origins at the beginning of the new year.

Conclusion

Beyond product display and business networking, Spring Fair 2026 also offers a vibrant spring cultural space that harmoniously blends commerce and tradition, contributing to the celebration and promotion of Vietnam’s traditional Lunar New Year spirit.