TMICORP – Top 32 Outstanding Vietnamese Enterprises Selected to Accelerate Exports to Europe via E-commerce!

Comprehensive support to improve e-commerce capacity for female entrepreneurs

The project aims to raise awareness and understanding of cross-border e-commerce for female entrepreneurs; provide training and guidance on exploiting e-commerce platforms to develop customers and conduct market research; and promote the application of digital platforms to expand business opportunities.

Speaking at the event, Mr. Hoang Minh Chien, Deputy Director of the Department of Trade Promotion, emphasized that over the years, the Ministry of Industry and Trade and ITC SheTrades have maintained close cooperation with a commitment to promoting comprehensive trade, supporting small and medium enterprises (SMEs) and gender equality in business in Vietnam.

According to Mr. Chien, to achieve these goals, the parties have coordinated with many domestic and international partners, in which the Netherlands Enterprise Agency (RVO) and the Netherlands Embassy in Vietnam are long-term partners, actively supporting SME development in Vietnam.

Accelerating digital commerce deployment for women businesses

The project, launched in November 2024 in Hanoi, focuses on providing fundamental knowledge on cross-border e-commerce, standard requirements of the European market, as well as taking advantage of incentives from the EVFTA Agreement to expand exports.

Since its first year of implementation, the project has provided a comprehensive support package for female businesses through: Intensive training courses on e-commerce; Support for opening booths on Alibaba.com; Support for product positioning, designing promotional strategies; Consulting on platform operations and reaching international customers.

Ms. Muriel Tombrink, ITC SheTrades Project Manager, said that the SheTrades initiative mobilizes a wide range of partners – from the Government, the private sector, financial institutions to international organizations – to expand economic opportunities for women entrepreneurs. SheTrades aims to build a sustainable digital trade ecosystem where women entrepreneurs can improve their capacity and grow in the global digital environment.

Impressive results after one year of implementation

After one year, the project has recorded many outstanding results. 32 female-led enterprises have opened booths on Alibaba.com, starting online export activities to the European market. 525 people participated through 4 online training courses and 2 specialized workshops. Organized Training of Trainers (ToT) courses for 13 business support organizations in 4 provinces/cities, building a sustainable support network. More than 600 female enterprises were trained within the entire project framework. 13 capacity building reports and business support plans have been implemented.

Notably, in just 4 months (June-September 2025), the booths of 32 businesses recorded more than 450,000 searches from buyers. 17 businesses reached over 10,000 searches. The total number of quotation requests sent to businesses reached more than 2,000 requests, of which 5 businesses exceeded the 100 request mark.

Businesses in 10 different fields are supported: Gold Supplier membership package; Establishing a roadmap to open a booth; Training on platform management, product strategy, promotion; Technical support and customer care from Alibaba.com.

TMICORP – Top 32 Outstanding Vietnamese Enterprises Selected to Accelerate Exports to Europe via E-commerce

TMICORP has been honored as one of the Top 32 Outstanding Vietnamese Enterprises selected under a national program designed to enhance export capacity to the European market through e-commerce channels. This recognition underscores TMICORP’s strong commitment to digital transformation, innovation, and sustainable business growth. By leveraging cross-border e-commerce, we aim to expand our international footprint, promote high-quality Vietnamese products, and contribute to strengthening Vietnam’s export competitiveness in the global marketplace.

Conclusion

Being recognized among the Top 32 Outstanding Vietnamese Enterprises selected for the TMICORP Export Acceleration Program marks a significant milestone in our journey toward global growth. This achievement not only highlights our commitment to innovation, product excellence, and sustainable development but also opens new opportunities to expand our presence in the European market through e-commerce.